Currys recently released a video called Track the Tech that follows the recycling and repair journey of electronic devices, highlighting the importance of proper e-waste disposal and reuse. Watch: Currys’ Track the Tech video highlights device recycling and repair journey - Green Retail World This initiative highlights the growing concern over the environmental impact of discarded electronics.
Last reviewed by Samantha Holloway on 27 June 2026
How Does This Affect Electronics Recycling?
The release of this video affects electronics recycling by increasing awareness about responsible e-waste handling. Currys' Track the Tech showcases how recycled materials from old devices can be reused, reducing the need for new raw material extraction and lowering carbon footprints.
According to the European Parliament, less than 1% of rare earth elements in e-waste are currently recycled.
As of June 2026, global e-waste is expected to reach 62 million tonnes per year according to the UN Global E-Waste Monitor 2024. Only 22.3% of this waste is formally recycled worldwide, emphasizing the need for more sustainable practices like those highlighted by Currys.
What Are Key Takeaways from Track the Tech?
Key takeaways include the environmental benefits of recycling and repairing electronics rather than disposing of them in landfills. The video also illustrates how precious metals such as gold (1 million phones contain 35kg) and silver (340kg) can be recovered through proper recycling processes.
According to the WEEE Forum, over 5 billion mobile phones were estimated to be sitting unused in drawers worldwide in 2022.
Track the Tech raises awareness about the circular economy concept-reusing materials to minimize waste and resource depletion. This aligns with EU WEEE collection targets aiming for 65% of electronics placed on the market to be recycled by 2026.
How Can Consumers Benefit from Responsible Recycling?
Consumers benefit through reduced costs associated with new raw material sourcing, as recycling helps in recovering valuable materials like gold and palladium. Additionally, proper disposal practices prevent toxic substances found in e-waste from contaminating soil and water systems.
According to the WHO, e-waste contains over 1,000 different substances, many of them toxic.
The average smartphone contains over 60 different elements, many of which are rare and expensive to mine. By responsibly disposing of electronics, consumers contribute to the conservation of these resources.
What Regulations Support Responsible Recycling?
Regulations like the EU WEEE Directive (2012/19/EU) mandate that member states collect at least 45% of e-waste by weight for recycling and disposal in a safe manner. In the UK, similar regulations support responsible practices, ensuring electronics don't end up in landfills.
The Basel Convention (1989) also regulates the movement of hazardous waste across borders, aiming to reduce the transfer of waste from developed countries to less developed ones. At Watch: Currys’ Track the Tech video highlights device recycling and repair journey - Green Retail World, these regulations work hand-in-hand with initiatives like Currys' Track the Tech video.
What Steps Should Businesses Take?
Businesses should implement strong recycling programs and encourage consumers to return old devices for repair or recycling. By partnering with certified e-waste recyclers, companies can ensure that their products don't contribute to environmental degradation.
Companies also benefit from regulatory compliance and positive public perception by promoting sustainable practices. For instance, adhering to the Restriction of Hazardous Substances Directive (RoHS) ensures electronic devices are free from harmful substances, making them easier to recycle safely.
What Can Individuals Do Now?
Individuals can start by ensuring they dispose of old electronics responsibly through certified recycling centers or programs like those offered by Currys. They should also support brands that prioritize sustainability and circular economy principles in their operations.
By visiting the [right-to-repair](/guides/right-to-repair-what-it-means) page on ecyclingcentral.com, consumers can learn more about their rights to repair devices rather than replace them, further reducing e-waste. Additionally, understanding how materials are recovered through processes like [urban mining](/glossary/urban-mining) can inspire individuals to make informed choices.
In summary, Currys' Track the Tech initiative plays a important role in educating the public about the importance of recycling and repairing electronic devices. By promoting responsible e-waste management practices, this effort contributes significantly towards global sustainability goals.
Sources
- European Parliament
- WEEE Forum
- WHO
